On November 18, 2023, Sahajidah Hai-O Marketing marked its 31st anniversary with a grand celebration that attracted thousands of SHOMpreneurs from across Malaysia, gathered to witness the company's growth journey. This event paid tribute to the hard work of the past 31 years and honored the relentless efforts of SHOMpreneurs. Each award represented their hard work, persistence and dedication. Two new products were introduced during the celebration. Min Kaffe Mocha, a unique blend of bamboo salt mocha coffee, and Nurich Nutra-i, a supplement for comprehensive vision protection. Additionally, the event featured the Anugerah Kecemerlangan Akademik SHOM (AKAS) session, honouring the academic achievements of SHOMpreneurs’ children, with 51 students receiving the award for exemplary results in the 2022 Sijil Pelajaran Malaysia (SPM) examination. Sahajidah Hai-O Marketing aims for stable growth in the direct selling industry, continually surpassing itself to embrace a brighter future.